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LUDOSMACK
The path to a global
metaverse seems to be predicated on the ability to build a global
economy, strongly rooted in physical markets and open borders. Virtual
worlds offer the tools to mend cultural gaps and political animosities,
while New Hollywood entertainment poses significant risks. Check here
for uninhibited smack, critique, and analysis. Welcome to Ludogrind's
Jungle.

December 12, 2007
Grindless Play
Replicant of A
Manifesto
The words that follow are inspired by game experts and play theorists
at the collaborative blog Terra Nova, especially Thomas Malaby,
Julian
Dibbell, Mia Consalvo, Joshua
Fairfield, Edward Castronova,
Mike
Sellers, Raph
Koster, Richard
Bartle, Dan Hunter
and Dmitri
Williams.
Yet Aristotle, Plato and rather contemporary philosophers,
anthropologists and parisian thinkers are not far to be found. Look
closely and you may even find some archival legends. Closely following
the structure of Dziga Vertov’s influential theory of refinement and
rejection of romantism following the Second Russian Revolution, an age
of soviet intellectual film making and realism found as early as 1919,
“Grindless Play” seeks to espouse and encourage the social value of
play and human-computer interaction in a modern era of relentless
capitalism and mindless distraction economies. The piece offers the
distinction between gaming and play as that of work, choice, and game
goals in a fantasy community setting. While this piece may be read as a
preferential argument against the MMO genre in question, this line of
reasoning fails to consider the Kuhnian structure of scientific
revolutions and the movement from one paradigm to the next which
requires a complete abandonment of that which preceded it. The piece
concludes on a spiritual note, suggesting play’s irrevocable marriage
to the soul.

August
21, 2007
Cultural Branding: A Medium and Beyond
Blizzard Denies RMT Profitability, eBaying continues
The Spectacle steals
every experience and sells it back to us, but only symbolically, so
that we are never satisfied: via this mechanism we support the machine
of endless consumption over and over.
-Laura Marz
More than a medium is at stake, but the very fabric of
nation and cultural formation. In the wake of Blizzcon 2007,
RMT resistance continues under the guise that the sanctity of American
play is under attack by Asian trends in the MMO sphere. Sound the
alarms, across land and sea, Azerothian economies are constant prey to
"cheaters, scammers, and other wrongdoers seeking to exploit WoW for
their own illegitimate ends." A familiar mantra with an echo that
resounds loudly in recent press announcements by Frank Pearce,
dismissing microtransaction models for American "subscribership" loath
to the idea. Ludogrind readers will recall Blizzard's countercomplaint
in the case against Michael Donnelly and MDY Inc. Now, Games
Industry and Kotaku
report
that Blizzard has no plans to test the theory. No surprise here. The
Blizzard House Un-American Activities Committee has spoken. Don't come
knocking at the Account Administration Departement; Play Money is still
the enemy of the
virtual state.
Or is it?
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